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17
Feb
Europe to be bigger market for mHealth than North America
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Source: mobihealthnews .com
The worldwide mHealth market will grow to a revenue opportunity worth $23 billion by 2017, according to a new report conducted by PricewaterhouseCoopers (PwC) and funded by the GSM Association. PwC notes that while advancements in medical technology and a general worldwide increase in income levels would suggest progress for healthcare, issues of affordability, complexity and access are still big problems for the industry. Given the near ubiquity of mobile networks as well as the rise of smartphones and other connected devices, PwC believes mobile will play an increasingly important role in developed and developing countries to help healthcare stakeholders overcome these challenges.
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