One OD's policy regarding online optical sales

How practices are responding to the onslaught of online optical sales is a major topic on Optcomlist, as I'm sure it is on FB, OD Wire and other venues. Jeffrey Palmer, OD of Middletown, CT has developed a clear and firm policy regarding online optical purchases. Here's what he activitely informs patients: 

Source: Optcomlist (by permission)

While we discourage ordering eyeglasses, especially bifocals, progressives and high powers, online, we realize that some patients will still want to purchase their eyewear that way. The Palmer Eyecare Center will take the critical measurements and adjust your frame for a fee of $69. This fee is built in to every pair of eyeglasses that we dispense ourselves. Keep in mind that adjusting an ophthalmic frame can result in it breaking if done incorrectly or if the frame has quality problems of its own. We cannot be responsible for the quality (or lack of quality) of your online frame. Should it break, you will have to return it to the online supplier for repair or replacement. Our suggestion is to be absolutely sure that you have a money back guarantee so that you may return the eyeglasses if they don't perform as you expect. If your eyeglasses don't work and are returned, we will credit the $69. that you paid our office toward a new pair of eyeglasses from us, eyeglasses with the full two-year warranty from our office.