Retina trackers used in supermarkets to monitor your shopping choices

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Source: ubergizmo .com

Research shows that consumers have the tendency to please their testers each time they are asked for their opinions about a certain product in the market. This poses a challenge to companies since they usually ship large amounts of products without direct contact to its users for feedback. In a bid to solve this, companies like Unilever, Procter & Gamble, and Kimberly-Clark are using three-dimensional computer simulations of product designs and store layouts with eye-tracking technology to monitor shopping decisions.

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Retina trackers used in supermarkets to monitor your shopping choices

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